Created Monthly Newsletter for Club 96
Club 96 is one of the world's top resort destinations.
Located in Cabo San Lucas, Club 96 is a destination for high-net-worth individuals. The goal of the newsletter is to connect the local culture and spirit of the lower Mexican Baja to surprise and inform the community.
How do you entertain the 1% that literally can buy anything in the world? You develop a creative strategy that is about an intangible and something that money can't buy–Happiness. The newsletter looked for new ways of storytelling to reveal the search is the destination.
Creative Strategy and Editorial Promise
Exploration is the Key to Happiness
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