GHEDEX & OCF I Exhibition Print Advertisement & Cinema Advertisement
In our print advertisement for GHEDEX - the Global Higher Education Exhibition, the imagery evoked the age-old association between the apple and knowledge, a nod to the story of Newton's revelation on gravity, triggered by the fall of an apple. By integrating this iconic tale, the advertisement seamlessly connected the concept of inspiration with the pursuit of knowledge. Accompanied by the thought-provoking caption, "An apple inspired Newton. What inspires your learning?" the ad prompted viewers to contemplate their own sources of inspiration and curiosity. Through this compelling association, coupled with a call to find further inspiration at GHEDEX, the ad effectively encouraged individuals to explore and engage with higher educational opportunities offered at the exhibition.
Our cinema advertisement for GHEDEX & the Omanisation Career Fair (OCF), launched at VOX Cinemas, utilized a dynamic question-answer format to guide viewers through what they could expect at the event. Opening with a thought-provoking question, it swiftly transitioned into succinct answers, showcasing the event's highlights and offerings. This engaging approach not only informed but also captivated the audience's attention. By concluding with event details and a compelling call to action, the advertisement effectively encouraged viewers to attend GHEDEX and immerse themselves in its exciting experiences and opportunities.
