Tuft.
Case
In the heart of the old town, the tufting shop was a sanctuary of textile creativity. Each exhibited carpet told a unique story, capturing the passion and skill of the craftsmen. Guests, enveloped by the warm atmosphere, left with more than just an object but with a hand-woven piece of art full of emotions.
Solution
The goal was to maintain the warm spirit of this sanctuary while placing it within a contemporary identity. With classic typography and iconography that play with the traditional world of tufting, the branding becomes adaptive and distinctive, echoing the unique shapes and textures found in each rug of the brand.
