Ai has become a vital tool in the world of creative design. Kisumu County tasked us with coming up with a billboard creative for their upcoming launch of their Cashless payment system. We turned to Ai and came up with imagery of the subjects guided by the communication being pushed forward. Below is a series of images and the final artwork approved for deployment.
The first draft with the local dialect
THE FINAL APPROVED ARTWORK
What if we were given the freedom to play with our draft....
