DILLON HARLAND's profile

Gegen Den Tod -Couture

DILLON HARLAND
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Gegen Den Tod - Couture

"When it comes to organ donation, Germany still has an opt-in regulation and has low donor numbers as a result. Opt-in means to become a donor, a person needs to sign a letter of consent or obtain a Donation ID card, and, unlike in many other countries, this contract has to be represented physically. However, the law doesn’t specifically say paper. So BBDO Group Germany helped to create the first wearable Organ Donation IDs. It used fashion to bring attention to the topic and turned more people into donors. Already, the initiative has potentially saved as many as 23,000 lives, and talks with major nationwide fashion retailers are also underway."
Fashion ILLUSTRATION graphic design adobe illustrator brand identity Advertising donation campaign visual identity
Fashion ILLUSTRATION graphic design adobe illustrator brand identity Advertising donation campaign visual identity
Fashion ILLUSTRATION graphic design adobe illustrator brand identity Advertising donation campaign visual identity
Fashion ILLUSTRATION graphic design adobe illustrator brand identity Advertising donation campaign visual identity
Fashion ILLUSTRATION graphic design adobe illustrator brand identity Advertising donation campaign visual identity
Fashion ILLUSTRATION graphic design adobe illustrator brand identity Advertising donation campaign visual identity
Credits
Chief Creative Officer- Jonathan Deeb
Creative Directors - Sebastian Stellar, Pedro Rocha, Heidi Kasslman 
Art Directors, Eddie Coghlan, Peter Ebersbach, Dillon Harland, Yongkuan Yu.
Copywriters- Oliver Lommer, Kyle Jacobson 
Gegen Den Tod -Couture
Published:
DILLON HARLAND's profile

Owner

DILLON HARLAND's profile
Cape Town, South Africa

Gegen Den Tod -Couture

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives