SS21 Puma Rebound Future Evo
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The idea and reason behind this project is to provide the entry level price point with a lifestyle take.
The target consumer is the highschool kid who needed a basketball inspired shoe which he/she could wear to school and to outdoor basketball practice.
The consumer is inspired by the basketball culture in the developing countries like Indonesia, Vietnam, The Philippines, where kids mostly still play outdoor and wearing same shoe to school.
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Puma are back to the basketball game!
Inspired by performance silhouette, Rebound Future Evo incorporates elements from progressive look, street culture and comfort within one style.
The constructed but refined upper includes an archive formstripe branding with pipping details.
Add a stylish touch to your game with the new Rebound Future Evo!
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Project type: Totally New
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Retail Price: 75€
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Credits also goes to:
PLM : @wenheness
Dev : Fiona Liu
