Checkers Winter Freshness Campaign 2021

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Art Direction

Objective:

Winter is a time of comfort food, and Checkers has the perfect range of convenient and cook-it-from-scratch meals to choose from. This time they also introduced their premium 'Forage & Feast" range. Our objective was to capture this in a new fresh way.

Insight:

Cooking new meals from scratch can be a daunting task, especially if they are part of a premium range. So why not get in the perfect expert to teach you. For the convenient meals, this was not needed, as they are super easy to heat-and-eat, but the expert tasted these and approved.

Rationale:

We created a catalogue that showcased the range and extended it with digital recipe videos, that showcased inspiring ways to prepare the new range. And, used South Africa's only Michelin star chef, Jan Hendrik van der Westhuizen, to endorse, approve and teach our customers.