In crafting the brand identity for Walk in Land, an imaginary shoe store conceived for a college project, the primary focus was on establishing a new, cost-effective brand that specializes in comfort footwear for men, women, and children. The entire design process, from conceptualizing the brand name and slogan to the creation of logos and other visual elements, was executed from scratch. The project's core principle revolved around maintaining a budget-friendly approach without compromising on quality and aesthetic appeal. Each design element, whether it be the packaging, or promotional materials, was meticulously developed to ensure practicality and affordability. Through this project, the aim was to demonstrate that a new brand, even in an imaginary context, can emerge authentically and stylishly while adhering to a financially conscious mindset.