FIAP, the festival that has recognized creativity in all advertising formats in Latin America for more than 50 years, approached us along with the production company Mawi TV to take on the challenge of developing the graphic identity for the event in 2022.
Our objective was to create a fresh and youthful aesthetic while retaining the graphic elements that define the award. By emphasizing the festival's values, we crafted a visual identity that not only stands out through its color palette but also engages with each essential element to announce and celebrate every participant in the event.
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Design and Editorial: Juan David Álvarez Larrea and Isabella Perrotat Menconi
Animation: Mawi TV
