The bubble is squeezed out, and workers choose to reconcile with themselves

"The Internet has changed." Although new people are still flowing in, and major manufacturers are also developing new directions, Yang HE Tuber Hua (pseudonym), who has been in the industry for many years and has experienced the "highlight" period of the industry, is still filled with emotions.

 Yang Hua graduated eight years ago and has experienced multiple job transfers such as agency to client, education to content, and market to commercialization. In his view, in the Internet at that time, as long as you had academic qualifications, background, ideas, and endorsements from others, it was not a dream to double your salary after changing jobs. "Give me more than I ask for."

But now, not only are the requirements for those with high education and working background in large factories more stringent, there is also a strong emphasis on the matching of job type and industry experience; only when the requirements are met, there will be an opportunity to meet and chat. Yang Hua's latest job change was for a flat salary.

Behind this is actually the fact that the Internet industry as a whole is in the process of "bubble squeezing" and "disenchantment". High-tech talents are still in demand, but it is no longer easy for middle- and low-level employees to reap dividends.

The "2023 Workplace Insight Report" jointly issued by Lagou and Zhihu shows that the average monthly recruitment salary in the digital technology field dropped by 7% year-on-year in 2023, and the average monthly recruitment salary for technical and design positions dropped significantly; while operational positions were subject to entry-level recruitment The reduction in jobs had an impact, but it increased by 2% year-on-year .

Senior Internet observer Ding Daoshi said that after three years of epidemic and cost reduction and efficiency improvement, the industry has gradually returned to rationality and due business logic, from market launch, industry cooperation to investment funds ; this may be the case in the future. Normal, the previous "get rich overnight" basically no longer exists.

However, from Ding Daoshi's point of view, this is actually a good phenomenon. Only in this way can the industry develop sustainably instead of becoming a flash in the pan and a passing cloud.

However, as the dividends of large companies gradually disappear and companies reduce costs and increase efficiency, some employees who have "survived" have also shown a trend of intensifying "involution". An employee of an Internet company said on social media that in the past, he only needed to review 400 pieces of content a day to meet the standard, but now he needs to review 800 pieces of content. Some netizens said that the work pressure was so great that they broke down mentally and physically, and even fell ill. Time to rest.

The environment is changing, and the mentality of people in the workplace is also changing with it; some employees who stay in "big factories" are even eager to be laid off or voluntarily leave their jobs. "Qujie Business" learned that when an employee switched jobs to a leading factory, he had already made a plan to "leave after one year and travel immediately", and successfully completed it; in his view, life and health are more important. Importantly, if you continue to work for longer, your body may be overwhelmed.

Although some laid-off workers are anxious, they still choose to "embrace life" first . For example, they spend time with their families, or take care of their bodies first; others try to start a side job, or simply take a pay cut and return to their hometown, leaving more time for themselves to do the things they like after work.

At the same time, companies are paying more attention to "spending money wisely" and are more "focused" and "pragmatic" in strategy.

Yang Hua said that the sentence he heard most in the past year was "the future will be good." "Everyone is in the fog, but one day we will see the sun, right? Everyone is waiting for that day."