Directed the visual identity on the state-of-the-art Infinity Screen and LED ribbons. Situated in Inglewood, California, Sofi Stadium stands as an architectural marvel, boasting a seating capacity of over 70,000 and featuring a 2.2-million-pound circular video board – the Infinity Screen – as its centerpiece. My role involved conceptualizing and implementing graphic designs that seamlessly integrated with the stadium's cutting-edge technology. From vibrant animations to dynamic visuals, every element was meticulously crafted to enhance the spectator experience and contribute to the immersive atmosphere of this world-class venue.

Creative Direction
Graphic Design
Motion Design & Additional Design - Arthur Castillo