The Cliffs Kangaroo Island
Brand Visual Identity by Sean Kane
©Fuller Brand Communication 2021
South Australia’s Kangaroo Island has always been known for its iconic scenery. Wind-swept cliffs that clash with raging seas; sand dunes as far as the eye can see and yes, kangaroos. But, in 2021, Fuller was approach to develop a new brand visual identity and story for something very different that was coming to the island. The Cliffs Kangaroo Island is a $20 million destination golf course that is set to soak in breathtaking views atop 500 million year old cliffs overlooking the Southern Ocean.
With world-renowned course designer Darius Oliver leading its design to “create something globally unique” and an all-Australian dream team in charge, The Cliffs Kangaroo Island came to Fuller with its clubs set firmly on becoming South Australia’s next world class tourism attraction.
