SCDF Marketing Campaign
We were tasked as a group to promote SCDF's Punggol Firestation (PFS) in a marketing campaign. We aimed to boost their social media presence and hence our deliverables are to be displayed on their social media platforms, namely Instagram and Tiktok so they would be able to reach more of the Generation Z audience.
I was in charge of the visuals and Instagram post designs and illustrations.
A carousell post meant to be posted on their Instagram page showcasing the mascot created for this campaign.
This is an informative step-by-step post aimed to teach the viewers how to perform CPR.
Small informative post about the P.A.S.S. method, informing viewers on how to use fire extinguishers.
We aimed to make information easily digestible by the viewers with the help of the visuals and short texts.
We decided to host a giveaway to drive more traction towards the PFS Instagram page.
These are the giveaway and winner post designs.
We also intended on including posts showcasing the various roles and responsibilities of individuals working at PFS.
Short "Did You Know" fact to promote the unique features of FPS to viewers.
Our final Instagram mockup showcasing how the grids are meant to look like.
