NCT127 Tour Graphic : NEO CITY - Attitude
NCT127, which is based on the longitude of Seoul and the city of Seoul, is moving forward endlessly. I wanted to express a graphic representation of a stage that matches the power of naming a global group and its meaning as a group that is active worldwide beyond Korea and Asia.
The stage is a space with a lot of meaning for the artist and also a moment to show their attitude. From the attitude toward the fans, the attitude toward the prepared performance, and the attitude to enjoy beyond the music, the stage is a brand experience space where you can fully unfold the charm of the artist.
With that in mind, we created a graphic to show one big group called NCT127. The symbol was born by visualizing a name tag representing their name, a tag representing a brand, and even a frame representing an artist.
NCT127 Tour Graphic : NEO CITY - Attitude
Although it is a group, each member's personality has its own characteristics.
The same goes for graphics. As a name tag, the brand tag symbol can be transformed into various shapes reflecting each member's individuality. Another frame was created by embodying the abbreviation of the name, which symbolizes the identity itself, and in it, the variously changed layout gives an impression that one cannot help but take one's eyes off.
