"Uzuri wa Asili" which means "Natural Beauty" in Swahili is a Natural Hair product service. The name pulling from an Afro-centric orgin, directed me to create something that spoke to key words like "Earth", "Natural" and "African"

Conceptual Stages: Client wanted to Have something reflecting natural hair, and natural products. That being said after exploring through some reference images, I found that a tree had a lot of room to be played with and manipulated to bring forth such idea.
 

 

Below is just a range of colours that I thought suitable for the brand.

Finalized Tree: Overall Icon for the brand. Colours came together, in a nice natural welcoming feel. The client added a note of creativity by asking if the hair on the tree, could have bleached ends- just for some edge!

The green leaves on the side brought a sense of balance to the icon, and the green brought a nice contrast upwards from the earth tones.

Final: The use of handrawn text helped bring out the afrocentric aesthetic found in the name of the brand. Still fits in with the icon of the tree.