Animation Direction / Storyboard - Buscopan Pediátrico

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Client: Hypera

Agency: Cafehyna

Campaign: Buscopan Pediátrico

Creative Director: André Maciel
Executive Director: Tina Castro
Customer Service: Camila Holzmann
Planning Manager: Letícia Alves
Planning: Beatriz Perrote
Production Manager: Laryssa Andrade
Producer: Felipe Ribs
Art Direction: Icaro Yuji
Art Supervisor: Igor Ras
Character Design and Illustration: Igor Ras, Leandro Dexter, Bruno Ferrante.
Animation Director: Cesar Maciel
Storyboard: Cesar Maciel, Bruno Ferrante.

Animatic: Cesar Maciel
Animation: Ramona Krüger, Robson Menezes, Gabrielle Paparelli, Bruna Santana, Thallyson Silvestre, Ulisses Moreira, Louise Bonne

Composition: Ramona Krüger
Audio: Vox Haus

STORYBOARD THUMBNAILS

At this stage, I doodle some thumbnails to show what I imagine for the composition and transitions of the scenes, I also outlined which would be the best scenes for the Art team to develop the concepts to present to the client. The blue ones being the priority and the red secondary ones, where they would later also serve as Style frames for the animation team. With that done, the Art team can take my doodle and develop a more refine drawing.

30" Movie

6" Movie

ANIMATICS

With the Storyboard refined, I used those frames and some additional in between to assemble the Animatic, where I determined the timing and camera movements. I also put the time code and scene marks so the Production team can organize and distribute the scenes with the Animators and Art teams.