The design concept of Vivao is based on binary code. The system uses the binary digits 0 and 1 to create a complex yet flexible system. It consists of only a few elements. However, when the small units come together in different order, the true complexity of language emerges. Vivao's investment approach is like binary code. It is built on simple and small elements, but the overall picture is very complex. The system is strategic and methodical. It is constantly changing and evolving. From the logo to the graphic elements, everything in the graphic identity of Vivao consists of a few elements. However, their composition and pattern are always dynamic.
The primary colors used in communication are dark blue, light blue and white. Secondarily, a gradient between white and light blue or between white and
dark blue can be used.
In digital communication, especially on the website, Geograph Regular is used for headings, flowing texts are also set in Geograph Regular.
Signifier is used as an additional font in subheadings, highlights, and infographics.
The Vivao logo consists of three different shapes – diagonals, vertical rectangles and circles. These shapes can be reorganized into a random pattern that refers to binary numbers of 0 and 1.
In addition, the basic elements of the logo can be combined into expressive compositions and used for the construction of graphics, symbols and the like.
Together with the expressive graphic elements, high-quality materials and a timeless logo, a multifaceted and fresh office equipment can be put together.
