Brand design
Shanti Kriya — design and marketing agency
Tasks: logo (logotype, symbol, tagline, alternations — animated logo); mood, typography, color palette, imagery
Execution time: 3 weeks
Challenges: making the tagline in the mood and feeling of the imagery, translating the soft temperament and easy-going personality of the founder into the typography and colors — deciding the brand's emotions and selecting the brand's images based on them
Perks: conveying playfulness into the animated logo — making it look like a paper fan, creating layouts for printing materials, online presence and collaterals
