Stará myslivecká
Logo & signature redesign
A logo redesign for a renowned Czech liquor brand. The project aimed to bring a modern and refined touch to the existing logotype, rooted in a long and cherished tradition. The challenge was to meticulously correct shapes, infusing a contemporary aesthetic while preserving a strong connection to the original design – achieving a harmonious blend of old and new. Fusion that paid homage to the brand's history while embracing a fresh, modern identity.
A noteworthy aspect of the project involved recreating the signatures of one of the company owners, who, in the brand's early years, signed bottles with a distinctive red signature.
The project was commissioned by Horava & Associates design agency.
Year: 2013
