Alan Cheetham's profile

London Cycling Campaign

Alan Cheetham
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Character design people Bicycle London Cycling campaign Advertising Social media post OOH billboard

London Cycling Campaign

The London Cycling Campaign (LCC) is an independent membership charity lobbying for better conditions for cycling in London. Its vision is to make London "a world-class cycling city". It is one of the largest urban cycling organisations in the world, with over 12,000 members.

I was briefed to art direct and create a custom set of illustrations to help support their new 2023 social campaign. The campaign was to promote safer cycling within the London area with the main focus to drive more membership sign-ups through highlighting their key benefits in a more fun, charming and engaging way. 

CREATIVE SERVICES: CHARACTER DESIGN | ILLUSTRATION | SOCIAL ASSETS | OOH CAMPAIGN | ART DIRECTION 


Character design people Bicycle London Cycling campaign Advertising Social media post OOH billboard
Character design people Bicycle London Cycling campaign Advertising Social media post OOH billboard
Character design people Bicycle London Cycling campaign Advertising Social media post OOH billboard
Character design people Bicycle London Cycling campaign Advertising Social media post OOH billboard
Character design people Bicycle London Cycling campaign Advertising Social media post OOH billboard
Character design people Bicycle London Cycling campaign Advertising Social media post OOH billboard
Character design people Bicycle London Cycling campaign Advertising Social media post OOH billboard
Character design people Bicycle London Cycling campaign Advertising Social media post OOH billboard
Character design people Bicycle London Cycling campaign Advertising Social media post OOH billboard
Character design people Bicycle London Cycling campaign Advertising Social media post OOH billboard
Character design people Bicycle London Cycling campaign Advertising Social media post OOH billboard
Character design people Bicycle London Cycling campaign Advertising Social media post OOH billboard
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London Cycling Campaign
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Alan Cheetham's profile

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Alan Cheetham's profile
Nottingham, United Kingdom

London Cycling Campaign

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives