Consumer Product Campaigns | Everlasting Gobstopper Advertising
I designed a campaign for the beloved candy, Everlasting Gobstopper. In recent years, their advertising has been fairly nonexistent. For a brand with such colorful packaging and physical product, it was clear that they needed a campaign that would inject life back into their brand.
This campaign uses many forms of advertising including subway posters, billboards, Instagram posts/stories, consumer reaction posts, animation for usage on social media, and even a game filter that consumers could play. For this project, I focused on using typography, clever copywriting, and bright colors to give the brand some personality.
#SweetenTheOrdinary
Development:
For Educational Purposes Only | Property of Emily Stough
