The Challenge
We came up with the idea of corporate calendar to serve as Company’s promo tool.
The Solution
We had an objective of creating eco-friendly calendar that would reduce the paper usage. Single page wall calendar was developed along with additional transparent cover with white printed months in a column layout.
The overlaying of two layers creates free space for notes. To make the current month visible, one should move the black line positioned in between the two layers. The calendar was disseminated along with erasable markers.
The Result
Several hundred copies were distributed among clients of the Company yielding great positive feedback from the addressees. Upon completion of the year, the calendars were keep to serve as whiteboards.
Awards
Kiev International Advertising Festival / 2012 / F-2 10. Calendar / BRONZE / White on Whiteboard Calendar
Popok International Advertising Festival / 2012 / GOLD / White On Whiteboard Calendar
Process
