Kodak has innovated the creation of the Playsport videocamera, capable of shoot videos in high definition underwater. The launch was supposed to be as innovative as the product, so we've created the Sblurbles Challenge.
The contest platform was 100% digital and it was all presented by Jovem Nerd and Azaghal, owners of the most listened to podcast in Brazil: Nerdcast. The challenge was to decipher phrases said underwater by the presenters.
Four videos were launched throughout one month of promotion. By the end of the contest, there were 16 winners. This action spoke directly to geeks and early adopters from 18 to 25 years old, the Nerdcast's target. There were thousands of qualified participants, the average time of interaction being 2:30 minutes. The contest also had tons of positive comments throughout main social networks, proving the Sblurbles Challenge reached its goal: to speak and interact with the target in a innovative way, maximizing the lower budget campaign.
The contest platform was 100% digital and it was all presented by Jovem Nerd and Azaghal, owners of the most listened to podcast in Brazil: Nerdcast. The challenge was to decipher phrases said underwater by the presenters.
Four videos were launched throughout one month of promotion. By the end of the contest, there were 16 winners. This action spoke directly to geeks and early adopters from 18 to 25 years old, the Nerdcast's target. There were thousands of qualified participants, the average time of interaction being 2:30 minutes. The contest also had tons of positive comments throughout main social networks, proving the Sblurbles Challenge reached its goal: to speak and interact with the target in a innovative way, maximizing the lower budget campaign.
The Sblurbles Challenge won the 2011 Wave Festival Prize with a bronze trophy in the promo category.
