SHIELD BY YOU
CAMPAIGN INTRODUCING SHIELD BY YOU — NIKE BY YOU'S NEW PERFORMANCE CUSTOMIZATION OF THE PEGASUS SHIELD RUNNING SHOE. SHIELD BY YOU ENABLES CONSUMERS TO EQUIP THEIR RUNNING SHOE READY FOR THE ELEMENTS BY CHOOSING THE SHOE'S TRACTION, ADDING REFLECTIVE GRAPHICS, OR CHANGING THE ARCH HEIGHT.
THE MOTION PIECES IN THIS CAMPAIGN WERE USED IN DIGITAL AND SOCIAL SPACES AND HIGHLIGHT THE SHIELD BY YOU WEATHER-READY CUSTOMIZATION OFFERINGS.
CREDITS
CREATIVE DIRECTION – MEIRION PRITCHARD
DESIGN – ALLISON OLSON, HOLLY JOHNSON
MOTION – HOLLY JOHNSON
CREATIVE DIRECTION – MEIRION PRITCHARD
DESIGN – ALLISON OLSON, HOLLY JOHNSON
MOTION – HOLLY JOHNSON
