Yumi is a cloud kitchen specializing in vibrant Asian street food. It's a platform for fusion, flavourful dishes inspired by various Asian cuisines, offering a modern and convenient dining experience.
Yumi brings together the fusion of Asian culinary delights in a accessible way, perfect for anyone craving delicious, lip-smacking street eats.
For the logo, the concept revolves around capturing the essence of Asian cuisine, with a focal point on the ubiquitous and beloved bowl of noodles. This iconic representation aims to evoke the widespread appeal and popularity of Asian culinary delights.
Based on the brief, we crafted a custom mood board that embodies a hand-drawn, vibrant, and distinctly Asian aesthetic. This mood board became the guiding inspiration for our final logo design, steering us towards a creative and culturally resonant direction.
The work process with the logo animation.
