Hindustan Unilever (HUL) is committed to driving change and supporting the UN Sustainable Development Goals.
HUL aimed to support the Government's drive to clean the Ganga river and leverage the power of the Kumbh Mela
to spread the message. The Kumbh is the largest human gathering in the world, held every twelve years on the banks of Ganga. Devotees from all over the world bathe, offer flowers and lamps to the holy river. The event also results in the accumulation of over 200 tons of trash every day.
Idea:
We created special cylindrical nets which could be easily attached to both sides of the boats.These specially designed nets turned 100 boats into garbage collectors, so each time they went up and down the river the boats didn't just help the pilgrims clean their souls, they also helped clean the river.
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