For the 2023 Year-End Christmas, we conceptualised and designed a 30ft x 20ft art installation structure to highlight Braun Büffel’s 2023 Fall / Winter Collection.
Our concept was to imitate the spirit of Christmas by displaying the premium leather goods in gift boxes, where visitors can browse through the collection and simply purchase it on-site through a QR Code scan.
The premium leather goods are presented in each acrylic gift box, with a QR Code alongside that links visitors to each bag’s dedicated webpage.
A larger QR Code is placed on the centrepiece box that provides a direct link for visitors to explore the Fall / Winter Collection.
The four gift boxes suspended by strings will be designed differently than the centrepiece box, where a plastic gold coated hand will be attached to the gift box, imitating a need to unwrap the present.
To provide a variety of products, the two pillars on the front corner of the art structure will be used to display larger items, such as Braun Büffel’s backpack line.
The strings are engineered to support and secure the gift boxes as they rise and fall to different heights. This motion not only draws the eye, but also engages the viewer, transforming the installation into a dynamic visual spectacle.
Client
Braun Büffel
Creative Direction
Vernon David
Project Lead
Edmund Tam
Braun Büffel
Creative Direction
Vernon David
Project Lead
Edmund Tam
