The Hotlink for YOUth campaign was an initiative aimed at engaging the youth market to promote Hotlink's latest Pakej Belia. Our approach consisted of young independent Malaysian bands performing on the custom branded mobile LED stage in youth-centric locations.
Our truck design aimed to resonate with the Malaysian youth demographic, fully branding the truck with the distinctive Hotlink camouflage pattern, ensuring it stood out in any crowd.
Simultaneously, the LED screen showcased Hotlink ads during travel, creating continuous awareness among the audience.
For the Hotlink for YOUth campaign, we created a custom mobile device display to showcase a 5G vs. 4G Speed Test comparison, highlighting the network distinctions.
The structure setup enables the presentation of two mobile devices on a larger screen, allowing visitors to easily observe and interact with the clear and prominent test results.
Enhancing the design, red neon rods were equipped with the structure to illuminate the display unit day and night, enhancing its visibility during the all-day activation.
Client
MAXIS
Creative Direction
Vernon David
Project Lead
Adriana Khoo
MAXIS
Creative Direction
Vernon David
Project Lead
Adriana Khoo
Fabrication
AD Decor
