Aggreko is a world-leading provider of mobile modular power, temperature control and energy services who needed to pump up their global social media game.
To ensure brand consistency among an international team of social media managers, I developed an easy-to-use template system in alignment with Aggreko's established brand guidelines. This streamlined the creative process, enhancing efficiency while helping the team of creators stay on brand.
As an extension of their in-house marketing team, my objective was to exceed Aggreko's social media goals through content development, conceptualizing and executing creative campaigns, designing graphics, and scheduling targeted posts across the company's social media channels (primarily Linkedin, Facebook, and Twitter). The subject matter of the content and the target audiences spanned eight sectors: oil and gas, manufacturing, petrochemical and refining, construction, events, food and beverage, utilities, and mining.
According to the primary client, my team's efforts turned Aggreko’s social media "from an afterthought to a lead-generating, engaging platform, sparking excitement among employees, customers, and prospects for our campaigns, events, and thought leadership." Aggreko’s social media pages became the pulse of the organization – when an employee or customer wants to know what’s going on at Aggreko, they now look to social.
Deliverables: Social Media Marketing & Management, Content/Copywriting, Graphic Design, Audience Segmentation, Social Media Template Library
