Gijs Dries's profile

LYRA - Branding




In our creative journey, we found a harmonious partnership with a visionary music academy. Their mission, a beacon of inspiration, was clear: to forge an environment where artists not only survive but thrive, reaching the zenith of their creative potential.

"We believe that every artist possesses a unique voice and the capacity to craft something extraordinary. Our mission is to cultivate and nurture that potential, providing a dynamic and supportive haven for musicians of all levels to flourish."

Our visual journey translated this ethos into a vibrant palette, using contrasting colors and dynamic design elements to mirror the growth and transformation experienced by the musicians. Typography became our visual glue, seamlessly connecting every artistic nuance within the design system. Inspired by the Lyra constellation, representing the lyre in Greek mythology, our branding project encapsulates the enduring spirit of musical expression. Lyra becomes a celestial symphony, where every note and color reflects the timeless journey of musicians finding their voice and reaching unparalleled heights.

This narrative weaves through the fabric of our branding project, creating not just a visual identity but a story that resonates with the spirit of artistic evolution and timeless expression. The Lyra brand.


 



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LYRA - Branding
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LYRA - Branding

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