Adely wanted legitimate ways to turn ambition into attractiveness. We helped the scale-up build the best experience to be known and recognisable by the right talents and clients. 

Context - For the two founders, who had experience in package distribution, the starting point for Adely was simple. Working for the biggest brands they realised that the last mile was both the most costly aspect of parcel delivery and the least sustainable.

They had invested in a carbon-neutral logistical chain and were ready to help businesses transition - from order to delivery - to more planet-friendly delivery services.

Most of all, the market had a place for a greener last-mile delivery specialist focused on a customer-centric approach. A carrier that would protect the brand experience of their clients, while offering a sustainable alternative.

Mission - It can cost money and customer loyalty to a brand if a package is poorly delivered. And as a client, a careless delivery is ruining the whole purchase experience.

So we worked with Adely to understand what was their role in shaping a positive delivery experience for customers and what was the rightful place of their inherently sustainable approach in their brand strategy.

The objective was to formalise a brand strategy capable of providing Adely with the foundational brand assets necessary to position itself as a frontrunner and build recognition in the market.