Spoiler: This social work is not a real proposal for branding the city.
Our city is suffering, we can't find our identity and that's why we still don't have an official symbolism. Someone suggests taking the mighty river Yenisei as a basis, but there are plenty of such rivers in the world. There is a chapel with 10 rubles, and who has no such thing... Artists, nature, writers, sports, science... not much either. And what about it - black sky mode. Let everyone know! We have to stand out!
Here we are starting to develop tourism, to make modern streets, so branding is essential. Without it, it's a waste of money. You have to participate in the life of the city for free.
So. The main graphic element is a cross - a symbol of the attitude of the authorities to the city. The name of the city is inscribed in a circle to focus attention on the sign. Also added slogan "take your gas mask", which performs a practical value, the guests of the city with unaccustomed can be poisoned by air. Also for practical reasons chosen the classic black and gray gamma - it will not see soot and dust on outdoor advertising and correspond to the general color scheme of the city.
An example of the use of the sign is attached:
