Altus Partners
branding campaign for a risk management firm
branding campaign for a risk management firm
Altus Partners designs and integrates insurance strategies that identify and manage real risk for corporations, individuals, and families worldwide. The company as a whole seeks to fundamentally shift how risk and insurance are managed - through knowledge and creativity.
The framework of the Altus brand needed to convey this shift. Building from the "Altus" name - Latin for "height and strength", the logo and branding elements take on a nautical theme which expresses risk as a means of moving forward. Clean, measured lines and a subtle color palette keep the message on point. Nothing ventured, nothing gained.
