In this journey, we've crafted a brand that not only reflects the innovative core of the company but also worked on a brand framework that reflected their mission. Our client, a pioneer in the software industry, stands at the forefront of the HR evolution by embracing the power of artificial intelligence.
We started the creative process with in-depth research and conversations to understand the company's core values. Then, we dove into crafting a brand framework and visual identity that reflects the duality of technology and humanity. The color palette, typography, and logo were carefully chosen to convey a sense of innovation, reliability, and accessibility.
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Brand design by
Gijs Dries
