MML Ventures, a company actively seeking startup funding opportunities, understands the importance of creating a unique brand image and a compelling online presence.
Our collaboration with MML Ventures focused on developing its brand identity and creating an interactive and visually captivating website highlighting the company's expertise and strong client relationships.
The website is an interactive introduction to the company. It reveals the potential of the brand system and provides a comprehensive understanding of MML's competencies.
Each section of the main page tells its own story. A significant portion is dedicated to client trust and experience. For example, the first screen is a quick interactive portfolio that showcases the companies MML Ventures has already supported, leading to the complete MML portfolio. The website is client-centric, as the investment company's success is a testament to the success of the companies they invest in.
The website incorporates various elements from the brand system. The staircase concept is manifested in the blog section as a micro-interaction. Different variations of the logo adorn the blocks. We aimed for diversity and visually cohesive uniformity.
The work on MML Ventures has shown that it is possible to depart from straightforward solutions for corporate style and utilize symbols that speak between the lines. In addition to the portfolio and competency descriptions on the website, there can also be light and interactive sections without symbolism and purpose. However, it showcases the technological and modern aspects of the company.
The style we created for MML Ventures exemplifies how diversity can be uniform. It represents the fusion of subtle symbolism with unexpected features that, although not explicitly stated, elicit beneficial feelings from the audience's interaction with the company.
Let's make a project together
hello@hexagon.agency
