Bruno Lanzo's profile

Synthesis of Blue

Bruno Lanzo
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blue Label drink WISKY Premiun teaser Food restaurant marketing brand identity
BACKGROUND
Synthesis of Blue, by Johnnie Walker Blue Label, is a consumer engagement concept aimed at exploring the future of luxury dining. The theme will be brought to life through the application of four predefined pillars spanning; Culinary Artistry, Sustainability, Technology and Styling.

CREATIVE DIRECTION
Synthesis: “The combination of components or elements to form a connected whole” Synthesis is the creative and integrative process of combining diverse elements, ideas, or entities to craft something novel and more refined. It entails merging various components into a unified whole, giving rise to fresh perspectives and meanings that didn't exist before.

This dynamic process facilitates the generation of new insights, understandings, and solutions by harmonizing disparate elements and concepts, resulting in an enriched perception of the world. The concept of synthesis will the creative direction for the Key Visual, creating an mesmerizing and dynamic composition.
blue Label drink WISKY Premiun teaser Food restaurant marketing brand identity
blue Label drink WISKY Premiun teaser Food restaurant marketing brand identity
blue Label drink WISKY Premiun teaser Food restaurant marketing brand identity
STORYBOARD
blue Label drink WISKY Premiun teaser Food restaurant marketing brand identity
blue Label drink WISKY Premiun teaser Food restaurant marketing brand identity
 Nico Abbruzzese
Art Direction Daniel Achucarro
Motion Design Bruno Lanzo
Synthesis of Blue
Published:
Bruno Lanzo's profile

Owner

Bruno Lanzo's profile
São Paulo, Brazil

Synthesis of Blue

Published:

Tools

Creative Fields