Podcast and video production work from 6 years at VanEck
Award-winning podcast: Trends with Benefits
As a podcast producer, I jokingly refer to my role as "the chaos coordinator". From planning episodes, booking guests, and keeping everything on schedule.
Example of video podcast on YouTube
Trends with Benefits was pleased to celebrate its 100th episode this spring, complete with a digital billboard on the NASDAQ building in Times Square and local celebrations at both the Tampa and NYC office.
It's not all fun and games. When you're talking about finance, there's usually a lot of complex data and ideas to express. The video above, about India, has some examples of the ways we try to break down that information in a way that makes sense to both sophisticate financial experts and folks who are still trying to learn.
Here's an example of a video ad that was underperforming on Google/YouTube's advertising algorithm. We made a change to the cadence of the ad, prompting all the most important information up front, and ramped up music and pace to be more dynamic. We were pleased to see a 30% jump in engagement after making the change.
This fall, VanEck rolled out its new subscription preference center, including "trailers" for each of out capability subscription areas. Featuring portfolio and product managers, these videos act as a quick (under 1 min) way for new followers to see what to expect when they subscribe to our insight newletters.
Videos shown in-page
Example capability trailer - Asset Allocation
Example capability trailer - Gold Investing
