Inflection Point Leadership, Inc. (IPL) was looking to update its brand and website. The updated logo represents a path of change and includes the inflection 'point'. The color palette feels modern but approachable. The serif font feels established, while Poppins is friendly, clean and modern. Custom icons were created, and then used as graphic elements throughout the site and new templates. The overlapping shapes and transparencies speak to the changes and growth of their clients.