PLAYING IT FORWARD is a web series that focuses on preserving music education in schools by raising money and awareness through spontaneous street concerts featuring music superstars.
For this project BLIND developed the brand system and guidelines including logo design, typography, color palatte, art direction of photography, print and web applications and a comprehensive online-broadcast package.
The resulting branding package is designed to build a positive cycle of giving back to music education and arts.
Client
Agency: Sony Pictures Television, Crackle
Creatives: Jake Munsey
Creatives: Jake Munsey
Credits
Executive Creative Director: Chris Do
Creative Director: Matthew Encina
Executive Producer: Tobin Kirk
Post Producer: Bridget Carroll, Amy Knerl
Art Director: Ann Kim
Designers: Ann Kim, Sara Shin, Aaron Bjork, Rodrigo Stipkovic, Shawn Kim, Sang Chung
2D Animators: Chris Meyer, Peter Jay Lee, Rodrigo Stipkovic
Creative Director: Matthew Encina
Executive Producer: Tobin Kirk
Post Producer: Bridget Carroll, Amy Knerl
Art Director: Ann Kim
Designers: Ann Kim, Sara Shin, Aaron Bjork, Rodrigo Stipkovic, Shawn Kim, Sang Chung
2D Animators: Chris Meyer, Peter Jay Lee, Rodrigo Stipkovic
Tools
Software: Illustrator, Photoshop, After Effects
