Welcome to the vibrant world of Berq, where the essence of Armenian nature is bottled in every drop of our natural juices. This graphic design project encapsulates the spirit of Berq, a brand that celebrates the purity and richness of Armenian fruits, meticulously crafted into refreshing juices.

The primary goal of the Berq logo and branding project is to visually communicate the brand's commitment to delivering premium, all-natural juices sourced from the bountiful orchards of Armenia. The design seeks to evoke a sense of authenticity, freshness, and the unique terroir that defines Berq.

Berq's logo and branding draw inspiration from the picturesque landscapes of Armenia, where sun-kissed orchards meet crystal-clear streams. The concept revolves around the harmonious fusion of nature and taste.

The Berq logo is a symphony of vibrant colors, with a stylized representation of an Armenian fruit orchard beneath a radiant sun. The use of warm hues symbolizes the ripeness of the fruits, while the dynamic lines convey the flow of natural energy from orchard to bottle. The handwritten typography adds a personal touch, emphasizing the artisanal quality of Berq juices.

Berq's packaging is an extension of the brand's commitment to sustainability. Crafted from eco-friendly materials, the bottles feature a minimalist label with the iconic logo, allowing the natural beauty of the juice to take center stage. The use of recycled paper for packaging reinforces Berq's dedication to environmental responsibility.

The color palette mirrors the diverse shades found in Armenian nature. Deep greens, rich reds, and golden yellows reflect the variety of fruits used in Berq juices. These colors not only evoke the visual appeal of the Armenian landscape but also convey the freshness and authenticity of the product.

The graphic design project includes a range of marketing collateral, such as posters, social media graphics, and promotional materials. These elements harmonize with the logo and packaging, creating a cohesive visual identity that tells the story of Berq – a taste of Armenia in every sip.

Berq's logo and branding celebrate the marriage of Armenian nature and exceptional craftsmanship. The design seeks to captivate consumers, inviting them to embark on a sensory journey through the orchards of Armenia with every delightful drop of Berq's natural juices. It's more than just a beverage; it's an homage to the beauty and flavor of Armenia, bottled for the world to savor.