Think Behind The Concept
Honda HOPEFUEL "For a Hopeful New World" Campaign Launch Digital Video
Objective:
Giving empathy to the situation and responding to it by expressing hopes that Honda can give to us.
Communicate Honda new services and show how they can fuel hopes in the new normal world.
Awareness Phase
Honda Hopefuel Campaign Series on IG Feed Carousel Format.
Objectives:
- To show empathy and share the message of hope (what Honda can do) in the new.
- To communicate the hopes Honda has through its new services
- To show slices of life fueled by hope relating it to the new service
Engagement Phase
Honda Hopefuel Campaign "Honda Photo Contest" UGC on IG Feed Carousel Format.
Objective:
- To encourage people to keep going by sharing their hope to have a better life by embracing little things that matters during pandemic time.
Sustain Phase
Honda Hopefuel Campaign Amplification Video (dream compilation of UGC participants)
Objective:
- To wrap up the activity with a message: "together our hopes fuel us to be stronger" that will manifested into compilation video.
