Restoration City Church had gone nearly 10 years without much change to our look, but there were a lot of changes coming that meant we needed to expand our brand and logo capabilities.
The primary changes were introducing a logo icon, a one color version,
and using a primary brand pattern.
The primary changes were introducing a logo icon, a one color version,
and using a primary brand pattern.
These changes helped a lot when it came time to brand our space. Signage was a must inside and out, and we were competing with other colors and styles in the venue.
The pattern is borrowed from old testament temple imagery that was meant to call back to the garden of Eden. Birds, leaves, and pomegranates all pointed back to this fruitful garden idea, and the red tone pointed to the blood of Christ- the rationale behind our primary brand red.
The pattern is borrowed from old testament temple imagery that was meant to call back to the garden of Eden. Birds, leaves, and pomegranates all pointed back to this fruitful garden idea, and the red tone pointed to the blood of Christ- the rationale behind our primary brand red.
Even more critical than signage was our app. We needed the badge for both the app icon as well as a notification icon. Everything needed to be scalable and recognizable in all different channels.
This all helped us create some new printed materials for our church, and our first direct mail campaign.
Thanks for looking!
Thanks for looking!
