Morgan McLeod's profile

Creative Direction & Visual Strategy For Cellini & Polo

Creative Direction and Visual Strategy For Cellini & Polo

In the realm of luxury travel aesthetics, I led the creative direction for Cellini and Polo, crafting a captivating editorial that broke free from conventions. Against a backdrop of sophisticated wanderlust, models adorned in Cellini and Polo's lavish luggage collections became living embodiments of style and exploration. Each frame delicately captured the essence of meticulous craftsmanship and refined detailing, spotlighting the distinctive materials that define these distinguished brands. The interplay of light and shadow, complemented by carefully orchestrated poses, wove an immersive narrative, transforming luggage into iconic fashion statements. This editorial not only underscored the brands' commitment to redefining travel elegance but also positioned them as pioneers in the fusion of luxury and utility. Every frame spoke eloquently of refined wanderlust and timeless style, solidifying Cellini and Polo's status as leaders in the intersection of practical sophistication and high-end fashion
Creative Direction & Visual Strategy For Cellini & Polo
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Creative Direction & Visual Strategy For Cellini & Polo

Published: