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Test Drive a MINI: Neo-Noir Video and App

A proposal for a Mini Cooper Microsite, Driving game, and video campaign.

ADDY AWARD WINNING VIRTUAL TEST DRIVE WITH A SMART PHONE CONTROLLER
(Won a Gold ADDY and "Judges Choices: Digital" at the 2014 Greenville Advertising Awards)

Mini Cooper likes to throw some fantastic parties and test drive events. They're a lot of fun and completely free. Unfortunately, most people aren't aware these events take place. 

This neo-noir microsite driving game will solve all of that. 

Opening with a video sequence, you're invited to enter the name of your city and begin playing the game. Dodge obstacles, explore the city, and pass slow cars to get a high score. At the end of the game, you'll arrive at the nearest Mini dealer and be given an invitation to the next test drive party so you can repeat your adventure in real life!


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Test Drive a MINI: Neo-Noir Video and App
Published:

Test Drive a MINI: Neo-Noir Video and App

AN ADDY AWARD WINNING VIRTUAL TEST DRIVE WITH A SMART PHONE CONTROLLER Mini Cooper likes to throw some fantastic parties and test drive events. Read More

Published: