DELIRIUM
Visual identity for a new fragrance & beauty chain
DELIRIUM is a booming new brand that has as main focus young-niche fragrances, as well as a well-curated selection of skin-care products and cosmetics. The identity we created is a clear, simple, custom-made type, easily spotted from afar. The extruded version is elongated at the main entrance of their physical store, representing the time dilution process that transcends you to a different than our own reality, a new space filled with vivid dreams and heightened olfactory senses. The main icon represents the four main senses which become visibly incited upon visiting the space: the smell, the sight, the sound & the peak happiness moment. The main character of this story, a posh rabbit - as seen by human eyes, is a spiritual guide placed in the center of the store with the main purpose to guide customers to their deepest desires.
Identity development, Art direction, Product design, Motion design, Character design
