2 Dutch guys decided to quit their jobs, and drive from Shanghai all the way to Rotterdam. We probably have heard this kind of stories before, but only this time, they'll be using Chinese brands.
I've been approached by my friend Yiwen to do the titles for their travel documentary. I was immediately on board as the brief's calling for a very original result . With not many references to follow, it took me a while to get it right. I remember drawing the contour map in high school geography class, the organic shapes that connected by the same altitude points were very interesting, and shows the ups and downs of the trip at the same time. It fitted our intention quite well. Started from scratch, the guys made the trip happen. Using Chinese brands only, they're trying to make the world realize the new image of "Made in China".
Let's wish Rogier and Maren a safe trip~
To follow their journey and the episodes, please visit: www.brandnewchina.net
Producer: Yiwen Wang
Creative Direction / Design / Animation: Terry Liu
Original music: Lowe (罗威)
Contour map design
Styleframe: front title
Styleframe: end title
Failed attempt
