As an integral part of the hands-on consulting team that launched an entirely new set of processes and workflows, I directly designed, re-purposed [and very often created] content for one of the largest telecom clients in the world. This division was started from the ground up and involved a complete overhaul of client-side assets and massive amounts of variable data and copy. This project continues to be an overwhelming success, integrating interactive POP and consumer displays which perform in conjunction with targeted print media and OOH work.
