One of the aims of this year was to build the existing presence of HSI's brands on e-commerce platforms and with Amazon being our main platform I was tasked with creating the assets to build a storefront for our youthful outdoor camping brand; Hillington.
Hillington has gone through a creative refresh this year to help appeal to a younger audience, by following the brand guidelines I was given creative freedom to build this storefront as it would be the first of it's kind under our new branding.
The following shows each of the pages I built using the Amazon storefront builder.
The text throughout the pages (other than square templates) is left-aligned as per the guidelines and a small selection of lifestyle images have been used to help break up the colour and create consistency that can be found with each of the corresponding products to match the Gallery and A+ assets.
Each of the features were made based off the original selling features in the assets, I also used the icon shapes to frame text features to help break the visuals up.
I tried to have the frames correlate with the natural shape of the product images to help create focal features and show off the products in the best way possible. For example, using a narrow banner to frame the car de-humidifier and stacking the single and double sets on top of one another.
Each image has to be cut out accurately using pathfinders to sit on the solid coloured backgrounds.
The CTA's were a simple design I came up with, since the colours and shapes are already quite intense, I didn't want to add another feature which could lose customer traffic so I kept it simple by creating solid coloured boxes and softening the corners for a friendly, youthful finish.
This last page is used to connect one storefront to another, this is our Airzzz camping brand which specifically focuses on bedding and the features that some with that such as air pumps. This page was created using the Airzzz branding as a way to segway into additional selling features. This is to encourage further sales as the products relate to one another and increase our brand awareness.
The storefronts increased brand engagement by 40% within a week of being launched and is still live now
link to Amazon Storefront:
https://www.amazon.co.uk/stores/Hillington/page/134C7FE5-B269-4E1A-B078-F5278DB3294A?ref_=ast_bln
