Project: Nescafe Can Black Roast : Time To Change

Role: Creative Director / Copywriter 

The Nescafe Black Roast Campaign, focusing on the Ready to Drink format, delivers a compelling message urging competitors to embrace change by trying our new product. Black Roast, known as the boldest coffee in our range, sets the tone with a rock and roll vibe. We collaborated with Thailand's rockstar, Bank from the Clash band, for this TVC. In a bold move for this specific commercial, we convinced him to shave his hair on screen.