Empowering Growth in a Shifting Landscape: A CPG Company's Journey with SpendEdge
Originally Published on: SpendEdge |A leading CPG company zeroes-in on best-fit contract manufacturers with SpendEdge
Strategic Response to Industry Dynamics: In the dynamic landscape of the US and Canadian markets, our client, a leading contract manufacturer specializing in various food and beverage products, faced challenges amid changing consumer preferences. The once-thriving market for jams and jellies experienced a downturn due to heightened consumer concerns about sugar, preservatives, and fat content. To navigate this evolving terrain, the client sought expert assistance from SpendEdge to identify optimal contract manufacturers, a critical move in streamlining their procurement supply chain.
Meeting Evolving Consumer Demands: In light of shifting consumer behavior trends, particularly the increasing demand for "clean-label" products and ethical/green labels, our client aimed to revamp its product offerings. This transformation required identifying contract manufacturers capable of aligning with changing consumer preferences while ensuring operational efficiency and cost-effectiveness.
Why SpendEdge? Paving the Way for Growth:
Strategic Collaboration for Growth:
Our procurement experts engaged closely with the client, gaining insights into their unique challenges and growth objectives.
Navigating Consumer Trends:
Staying attuned to evolving consumer behavior, we identified the surging demand for clean-label products and innovative flavors, guiding the client in strategic procurement decisions.
Optimizing Supplier Selection:
Leveraging our refined market research methodology developed over 18 years, we meticulously assessed potential contract manufacturers, considering factors like plant locations, equipment types, and quality certifications.
Swift Decision-Making:
Acknowledging the time-sensitive nature of the client's requirements, our team expedited the supplier selection process, furnishing the client with a curated shortlist of five optimal contract manufacturers.
Early Success and Promising Outcomes:
The client has initiated collaboration with one of the recommended contract manufacturers, with initial results showcasing promising outcomes in terms of profit margins and operational efficiency.
Navigating Growth Together: Amidst the transformations in the consumer goods and CPG industry, strategic supplier partnerships are vital. Connect with our sourcing analysts to embark on a seamless growth journey, leveraging procurement best practices and optimal contract manufacturers.
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